National brand through high-end lubricating oil market
In the construction of public welfare activities as brand indispensable means. Whether China's cross-country championships, or exclusive sponsor 10 consecutive good driver selection, to the recent sponsored national truck competition and become the Chinese basketball superstar yao Ming's official partner of the Houston rockets, kunlun brand construction are increasingly emerged as a public welfare and sports both gain fast to go to the stage of the international high-end good momentum.
Represented by the kunlun lubricant channels construction and national brand to consolidate dig high-end scientific research potential, and for Chinese consumers to develop appropriate indigenous performance better products. For consumption concept for Chinese consumers become more scientific, rational, enjoy the local price better, stronger applicability of products, is undoubtedly the most fortunate. Kunlun lubricating oil in the kunlun lubricating oil, for example, research and development center always adhere to the principle of independent technology innovation, make full use of 60% of the domestic resources of all kinds of base oil, relying on international advanced analytical instruments and experimental platform, has developed a series of international advanced level, with independent intellectual property rights of high-end products, they become the key of kunlun lubricating oil open high-end market.
The lucrative Chinese high-end lubricating oil market has always been the battleground of Chinese and foreign top brand lubricating oil, lubricating oil national brand in China, high-end markets also reflect brand strength important symbol. In recent years, China's national brand lubricating oil with international leading level of scientific research strength, more and more abundant means of branding, and slowly but surely channel construction and development, made by leaps and bounds in the high-end market growth, market share has reached 40%, quality to have the ability to compete with foreign brands of high-end life force.
How the national brand lubricants high-end market breakthrough? China petroleum lubricating oil company responsible person told reporters that science and technology innovation and brand building is a way.
